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Discovering Claretta Family: A Modern Font for Handmade Goods

Discovering Claretta Family: A Modern Font for Handmade Goods

The design file was open on my screen, a simple rectangle waiting to become a label for a new soy ca...
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Why the Wallman Font is a Secret Weapon for Brand Builders

Why the Wallman Font is a Secret Weapon for Brand Builders

I was standing over my kitchen island, surrounded by freshly poured soy candles. The scent of bergam...
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Aero Space: A Display Font for Distinctive Digital Branding

Aero Space: A Display Font for Distinctive Digital Branding

I was deep in the zone, building a homepage for a new independent board game publisher. The hero sec...
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Difo: A Bold Display Font for Digital Branding

Difo: A Bold Display Font for Digital Branding

Choosing the right display font is one of the most consequential decisions a digital designer makes....
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Choosing Rocco Family for a Standout Product Launch Campaign

Choosing Rocco Family for a Standout Product Launch Campaign

I was staring at a grid of twelve social media graphics scheduled for next weekโ€™s product launch, an...
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How the Retro Thunder Font Became My Go-To Display Typeface

How the Retro Thunder Font Became My Go-To Display Typeface

I stared at the hero section mockup on my screen. The clientโ€”a boutique online store selling vinyl r...
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Esentrik: A Display Font That Commands Attention

Esentrik: A Display Font That Commands Attention

Thereโ€™s a moment in every branding project where you just know. Youโ€™ve been cycling through typeface...
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Frankenstainer Family: The Display Font That Makes Brands Unforgettable

Frankenstainer Family: The Display Font That Makes Brands Unforgettable

I was standing in my studio, surrounded by mock-ups for new product labels, and nothing felt right. ...
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Westpart: A Modern Display Font Built for Editorial Personality

Westpart: A Modern Display Font Built for Editorial Personality

For publishers and content creators, a font is never just a collection of letters. It is a voice. It...
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Barstrip: An Editorial Font for Distinctive Headlines

Barstrip: An Editorial Font for Distinctive Headlines

Sitting down to redesign the header for a long-running newsletter, I found myself in that familiar s...
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Vintages: A Display Font for Editorial Atmosphere

Vintages: A Display Font for Editorial Atmosphere

It was during the redesign of a small, independent food magazine that I first began testing Vintages...
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Volder: A Warm, Bold Display Font for Editorial Projects

Volder: A Warm, Bold Display Font for Editorial Projects

I was reworking the title page for a quarterly newsletter last week, cycling through the usual suspe...
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